From Creation to Conversion: The Journey of the Perfect Email

From Creation to Conversion: The Journey of the Perfect Email

From Creation to Conversion: The Journey of the Perfect Email
How compelling, bulletproof email campaigns translate into more conversions and enduring connections


From attention-grabbing subject lines to irresistible calls to action, effective email marketing requires many tools and a solid strategy. So how does this all come together to form email campaigns that deliver results? DJ Waldow, Director of Best Practices at Bronto Software, will walk the audience through real-life examples of good and bad emails to show what works, what doesn’t and how to use your own unique skills to grow your business in the vast world of email marketing.

Join DJ and your HiMA colleagues for an afternoon of insights, inspiration and war stories so that for your next email campaign you’ll be better equipped to compel your readers and bring about conversions, sales and enduring connections.

Walk-ins are not guaranteed seating
Key Takeaways
- How to evaluate and ultimately create a finely crafted email.
- Ways to increase metrics that are important to your campaigns.
- How to meet your email marketing objectives through design.

About the Speaker

DJ Waldow is Director of Best Practices for Bronto Software. He advises clients and prospects on email marketing best practices. DJ is well-known as an industry leader who is actively involved in a variety of venues. Specifically, DJ serves as Co-Chair of the Email Experience Council (EEC) Roundtable on Consumer Education, contributes to the EEC blog, and is an active member in the Email Marketers Club. Also frequently published and quoted, his name can be found in numerous publications including DM News, Entrepreneur Magazine, Catalog Success, Marketing Profs and iMedia Connection.

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Comment by Steve Latham on May 22, 2009 at 11:34pm

DJ Waldow rocks! I heard he's spinning discs at Europa later that night.