Jeffrey Hayzlett - Kodak: A Digital...A Brand...A Marketing...Transformation
Event Details
Time: March 3, 2010 from 11:15am to 1:15pm
Location: Intercontinental Hotel
Street: 2222 West Loop South
City/Town: Houston, TX 77027
Phone: 713-850-2828
Event Type: hima, luncheon
Organized By: Raegan Hill, Program Chair for Houston Interactive Marketing Association
Latest Activity: Mar 2, 2010
Event Description
Kodak: A Digital...A Brand...A Marketing...Transformation
Forbes Magazine calls him the Celebrity CMO. Advertising Age says “A new style of CMO has arrived.” He’s been described as a chief marketing officer on steroids.
Jeffrey Hayzlett,, Chief Marketing Officer and Vice President, Eastman Kodak Company, is equally at home in the boardroom and on the Internet. He tweets regularly; in fact, he’s one of the top ten C-level executive twitterers in the world. When he’s not online, Jeff runs Kodak’s Marketing, Brand Management, Market Development, Public Relations and Public Affairs.
Join the Houston Interactive Marketing Association for lunch on Wednesday, March 3, 2010 at the Intercontinental Hotel to hear directly from Jeff Hayzlett, Eastman Kodak CMO on how Kodak successfully transformed itself into an innovative leader in digital imaging.
Attendees will learn what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing – particularly social media – to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.
Special Co-hosts:
| In-Kind Sponsors | |
|---|---|
 Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company, As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Operations, Brand Development, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, PR and Public Affairs organizations. more... |
Did you know? HiMA Luncheons are GREAT for networking with other marketers, meeting new business contacts and uncovering hidden job opportunities!
Comment Wall
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Comment by GaryKnows Consulting on March 2, 2010 at 9:34am -
Can't wait!
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Comment by Sal B on March 2, 2010 at 8:37am -
Listened to Jeff over the weekend on Garf's show - really looking forward to what he has to present!
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Comment by Steve Latham on February 5, 2010 at 1:36pm -
This is going to be one of the highlights of 2010. Sign up soon - it will sell out!
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