**DATE CHANGE**
May 29, 2008
Know Thy Competitor
Using the Web for Competitive Intelligence
Bill McCloskey will explore the use of competitive intelligence for marketers, specifically in the email channel. This session will examine how marketers are applying competitive intelligence data to improve overall campaign performance.
Key Take Aways:
• How to avoid unpleasant surprises by anticipating competitors moves
• Evaluation of competitive intelligence tools, including a demonstration of Email Analyst
• A case study on how pizza brands are using email and the web to drive sales and retain customers
• A review of the most successful email marketers and their campaigns
Click Here to Learn More
HiMA Happy Hour
May 15 at Gravitas
Come learn about HiMA, meet other members of the interactive community, and enjoy happy hour.
Click Here to Register
Recent Event - April 17
The Compassionate Side of Social Networking
Get a healthy dose of reality when it comes to opportunies of social media.
What do you do when a loved one falls seriously ill, and it’s up to you to take responsibility for their care and treatment? Turning to social networking is the new way to arm yourself with information and provide support. Come hear Jay Drayer, the self professed “recovering CFO” who has taken the lessons he’s learned as an executive, and interwoven them into Houston-based CareFlash.
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Become an HiMA Volunteer in 2008
Why not volunteer with HiMA in 2008. We have some great opportunities on the following committees:
Programs
Membership
Website
Marketing
Sponsorship
Just complete this short form. One of our committee chairs will be in touch.
Volunteer Form
About HiMA
The Houston Interactive Marketing Association (HiMA) is Houston's advocate for interactive marketing. Founded by leaders from Houston-based agencies and corporate marketers, HiMA is dedicated to increasing awareness, education and utilization of interactive marketing in the Greater Houston area. HiMA was founded in 2005 as a non-profit Texas Corporation 501(c)(6).
Corporate Member Companies:
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Baker Hughes Incorporated
ConocoPhillips
DiscBurn
DMN3
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Fogary Klein Monroe
InfoVine Interactive
Pop Labs
Questia Media
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Revenue Science
Spur Digital LLP
Top Spot Internet Marketing Solutions
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Directory of Members
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Blogs / Discussion Forums
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