Interactive Evangelist

Social media can be a great platform for most businesses. But as a professional services firm, social media offers some additional benefits that one could argue make it a killer app for marketing purposes. In my world, the #1 benefit of social media is that it provides a platform for demonstrating thought leadership.

It’s important to remember that social media is a platform, not a message. While awareness and visibility are great benefits of social media, they don’t build your brand. You can g… Continue

If you haven't heard of WORDLE, you will soon. Wordle is a word cloud tool that allows you to graphically describe any body of text. It's quite cool - here's one I created for our social media blog:

… Continue

For my recent blog update I posted a "Social Media Roundup", which is an aggregation of recent news stories that relate to social media and marketing, and included my take on each of them.

To view them check out Interactive Musings.

If you are into social media, I think you'll find the excerpts interesting and entertaining. If so feel free to share with others. If not please b… Continue

I just updated my blog with summary of articles about online media and the markets that I thought were of interest including:

Internet Ad Spending Stands Alone in 2009 Forecast (Mediapost)
In short, online is the only medium that will see more revenue in 2009. And Search is main reason, growing 9% (display will shrink 1.2% - a buyers market, see my recent note on this)

CMOs Not Happy with Digital (Businessweek)
“Although digital is the best use of scarce ad dollars in the downturn, the segment… Continue

Facebook is sponsoring an App Developer Garage event in Dallas on June 26. The event is "powered by Intel" and will feature both technical and marketing tracks.

The event takes place 12:30-5pm on Friday 6/26 at the Crescent Court Hotel in Dallas. After party is @ Uptown coworking space, CoHabitat. The organizers expect 150 people.

For more info visit http://bit.ly/4AccI