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Steve Latham
  • Male
  • Houston, TX
  • United States
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Social Media Strategy - practical guide for marketers
2 Replies

Started this discussion. Last reply by Steve Latham Jan 15.

Social Media: Shiny Object or Killer App?
3 Replies

Started this discussion. Last reply by Peter Moorman Nov. 30, 2009.

Twitter Contest on Continental Airlines
2 Replies

Started this discussion. Last reply by Julien Berard Mar 9.

 

Interactive Evangelist

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Latest Activity

on Tuesday
They may want to take advantage of the Kevin Smith Affair???
on Tuesday
This is going to be one of the highlights of 2010. Sign up soon - it will sell out!
February 5
Please do! Gracias.
January 14
Steve, just seeing this presentation you posted. Very nice! Mind if link to it from my Linkedin profile? Raegan
January 14
Marketers take note! Email works well for weight loss advertising via @mediapost http://ping.fm/TvGtk
January 6
Is LinkedIn still relevant? WSJ article on Facebook vs. LinkedIn. http://ping.fm/1PF9C
January 2
Steve Latham added a discussion
Success begins with a plan. Yet when it comes to social media, many marketers dive in without a thorough understanding of objectives, platforms, tactics, requirements, responsibilities and metrics for measuring performance. What many lack is a compr…
December 4, 2009

Profile Information

Company Name or College/University
Spur Interactive
Your Job Title
Founder and CEO
What is your interest in HiMA or how do you hope to benefit from this association?
Networking. Education. Marketing.
What is you favorite website or web-based application or service and why?
I'm active user of iGoogle, Facebook, Twitter and LinkedIn.
Twitter Address
http://twitter.com/stevelatham
LinkedIn Profile
http://blog.spurinteractive.com
Facebook Profile
http://www.facebook.com/slatham

Steve Latham's Job Posts

Steve Latham

Social Media - Killer App for Professional Services Firms?

Social media can be a great platform for most businesses. But as a professional services firm, social media offers some additional benefits that one could argue make it a killer app for marketing purposes. In my world, the #1 benefit of social media is that it provides a platform for demonstrating thought leadership.

It’s important to remember that social media is a platform, not a message. While awareness and visibility are great benefits of social media, they don’t build your brand. You can g… Continue

Posted on July 29, 2009 at 8:20am —

Steve Latham

Check out WORDLE

If you haven't heard of WORDLE, you will soon. Wordle is a word cloud tool that allows you to graphically describe any body of text. It's quite cool - here's one I created for our social media blog:

Continue

Posted on July 17, 2009 at 8:11am —

Steve Latham

Social Media Roundup (Interactive Musings)

For my recent blog update I posted a "Social Media Roundup", which is an aggregation of recent news stories that relate to social media and marketing, and included my take on each of them.

To view them check out Interactive Musings.

If you are into social media, I think you'll find the excerpts interesting and entertaining. If so feel free to share with others. If not please b… Continue

Posted on July 2, 2009 at 8:43pm —

Steve Latham

Interative Musings

I just updated my blog with summary of articles about online media and the markets that I thought were of interest including:

Internet Ad Spending Stands Alone in 2009 Forecast (Mediapost)
In short, online is the only medium that will see more revenue in 2009. And Search is main reason, growing 9% (display will shrink 1.2% - a buyers market, see my recent note on this)

CMOs Not Happy with Digital (Businessweek)
“Although digital is the best use of scarce ad dollars in the downturn, the segment… Continue

Posted on June 24, 2009 at 9:56am —

Steve Latham

Facebook App Developer Garage June 26 in Dallas

Facebook is sponsoring an App Developer Garage event in Dallas on June 26. The event is "powered by Intel" and will feature both technical and marketing tracks.

The event takes place 12:30-5pm on Friday 6/26 at the Crescent Court Hotel in Dallas. After party is @ Uptown coworking space, CoHabitat. The organizers expect 150 people.

For more info visit http://bit.ly/4AccI

Posted on June 15, 2009 at 4:50pm —

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At 8:19pm on January 22, 2009, Grace Rodriguez said…
Thanks! How've you been?
At 11:38am on October 21, 2008, Mary Frances Blatchley said…
sweeet pic.
 
 

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